Black Lab Five successfully led a comprehensive early literacy campaign across seven counties in Michigan, aimed at increasing awareness and fostering engagement around early childhood literacy. Targeting parents of children aged 0-5, with a special focus on minority and underprivileged communities, the campaign emphasized the importance of early language development and provided accessible resources to help parents support their children’s literacy skills. We developed a series of engaging video campaigns and launched the RaiseReadingHeroes.com website, offering valuable tools and local resources. By combining compelling visuals, targeted messaging, and digital outreach, the campaign effectively empowered parents and strengthened early literacy efforts in the region.