On a recent trip to Detroit, my partner Kent Elliott and I drove past the Uniroyal Giant Tire. And, for the next 10 minutes or so, we shared our childhood stories of trips to Detroit and memories of passing the Giant Tire. The Giant Tire was always a sign that I was getting closer to Detroit (usually heading to a Tigers game) and served as a welcome distraction from our trip down I-94. I even remember when Uniroyal had a giant nail sticking out of the tire to promote their new NailGard® tire. I can’t imagine someone passing that nail and not talking about it with the other people in their car.For me, the Giant Tire has been more memorable than any ad campaign and serves as a reminder to think outside of the box. And, occasionally, to try thinking bigger than the box.